Apple launched iAd last year in an attempt to compete against Google’s own AdMob service, but because of its pricing and strict control over ad content, the service hasn’t been doing as well as it could have been. According the Wall Street Journal, all that may change in the future as Apple makes changes to its iAd service. Apparently Apple has reduced the minimum commitment of $500,000 to $400,000 (a far cry from the $1 million required at launch) and while they still pay $2 per tap – the cost will be capped now.
Apple will also be offering training sessions for Advertisers to meet with designers and product teams so that they can learn about creating ads suitable for Apple devices. Perhaps in the future iAd could be made available on other platforms? After all, by restricting itself to just iOS devices, Apple are missing out on a lot of other potential revenue, unlike AdMob which is available on both iOS and Android. For now it’s too early to tell if these changes will help iAd succeed, but I guess we’ll find out in due time.