Apple is a highly secretive company – just take a look at their track record before new devices are released, and you will know why. Unless a device of theirs go missing in a bar and is later sold to a tech blog, very rarely will you be able to know much about an upcoming device. I guess the same can be said of their plans when it comes to constructing a new flagship store – it seems that Cupertino long has had plans to develop said prototype store for close to a couple of years already, before they finally agree to start work on a new retail presence in Palo Alto, California.
Mercury News has the lowdown on the situation, reporting that Apple will begin construction of their second Apple Store in Palo Alto just a stone’s throw away from the current one at 340 University Avenue, where construction works is set to commence “any day now”. This project will cost Apple a mere $3.15 million, which is a drop in the ocean for their multi-billion dollar war chest, and has been described as a “new prototype” and a “commons for community to gather”.
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