It must be said that a device like Chumby has failed to capture the imagination of 300 million Americans, let alone folks living outside of the country, but I suppose it still sells more than its fair share of units to be fit to continue being produced from a factory somewhere in the East. Well, Chumby’s app ecosystem has just ventured onto a different platform last week, courtesy of a new partnership with South Korean consumer electronics giant, LG. This particular agreement will see those who have a LG Smart TV-enabled device at home being able to access over 1,000 applications that are currently available on the Chumby app network. Among these apps are a range of news, entertainment and music-based tools.
The LG Smart TV crowd has first dibs on this favor, since everyone else will have to sit it out and wait a little longer. Derrick Oien, Chumby’s president and CEO, says, “Combining LG’s world class brand, distribution and innovative expertise with Chumby’s portfolio of content will provide even more options for customers to access their favorite online content.” I certainly don’t deny that, but this move looks set to benefit Chumby more than LG. What do you think of this partnership?