Sony to target non core gamers with PS3 next yearWe reported a while back that Nintendo had plans to reach out to a wider audience with their 3DS by creating games that were catered for the non-core gamer, and now it seems that Sony will be adopting a similar stance with their PlayStation 3 console for 2012, and much like Nintendo they will not lose focus on their core-gamer market.

The reason behind this move is apparently due to pricing. Sony Computer Entertainment Europe’s CEO Jim Ryan spoke out in an interview by saying that “on [the] PS1, PS2 the vast majority of the business that we did on both those platforms was done at the sub £129 price points. Now we’ve only got to £199 in the UK a couple of month back so you can see there’s still a lot of PS3’s potentially to be sold.”

Granted the PS3 is a lot cheaper now compared to back when it was first released, but unfortunately that can’t be said about the Blu-ray games that gamers will have to buy to play on their consoles. So for all those non-core gamers out there, it looks like Sony has something planned for you guys next year, and you may want to keep an eye out for that!

This article was filed in Homepage > Gaming and was tagged with console, games, PlayStation 3 and Sony.
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