nikon l seriesNikon continues to forge ahead with their Coolpix brand where point-and-shoot digital cameras are concerned, and the latest models to be announced would be the Nikon Coolpix L810 (as pictured above), L26 and L25. Just what does Nikon have in store for the masses with these three new models? Nikon’s emphasis this time around is to shoot beautiful photos with the simplest of operation – where the L810 is capable of maintaining a relatively compact form factor, never mind that it has a 26x high-power optical zoom lens. As for the L26 and L25, those are entry-level models which deliver 5x optical zoom and automatic shooting functions.

The Coolpix L810 will come with a CCD image sensor that captures 16.1-megapixel images, coupled with a 26x optical zoom NIKKOR lens which is capable of covering angles of view from the wide-angle 22.5 to super telephoto 585 mm (equivalent in 35mm format), and accompanied by a new lens-shift vibration reduction (VR) function. As for the 16.1-megapixel shooter known as the L26 and the L25 which will succeed the L23, these will feature a 5x optical zoom NIKKOR lens and a large and clear 3″ TFT LCD monitor for easy previewing after you have shot an image. Since they run on AA batteries, you need not worry about running out of juice no matter where you are. The Coolpix L810 will retail for $280 a pop, while the L26 and L25 are more than half the price at $120 each. [Press Release]

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