SoftKinetic and Intel have joined forces to work on a new kind of advertising, using its gesture-control technology alongside Intel’s video analytics expertise. The whole idea behind this synergy would be to have ordinary folks like you and I walk up to a digital display that has been equipped with SoftKinetic’s 3D camera, move one’s arms (the rest of the body will do as well) in order to interact with the display. Sounds a whole lot like Microsoft Kinect, no? As you move your booty, Intel’s AIM technology is capable of identifying your age and gender, where such details are considered as gold for advertisers so that they are able to maximize the effectiveness of each ad to the viewer.
Imagine a young lady in the prime of her youth, walking up to SoftKinetic-equipped display at an airport. Over there, she is able to look through information that appeals to her demographic, where she can check out offers and promotions from nearby malls and fashion-related shops. Should the viewer be someone else like an elderly pensioner, perhaps the nearest pharmacy advertisement and contact details might pop up. Very Minority Report-like, don’t you think so? ? In some ways, it might help advertisers with their target markets, but it will end up having the general populace conform to what companies think you should wear, buy, drive, and use – the list goes on. Wither then creativity?
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