[CES 2012] Sony launched its new addition to its entry level Cyber-shot W-Series lineup, entry-level cameras “that pack high performance into a compact body”, according to the company.
At the top of the line in the category is the Cyber-shot DSC-W650 that will be available for $150 in February and you will be able to get the Sony Cyber-shot DSC-W620 and the Sony Cyber-shot DSC-W610 for $120 and $110 respectively.
For this price point you will get similar features as the DSC-W650 such as the 360° Sweep Panorama mode, and the Intelligent Auto mode, a feature that automatically optimizes camera settings based on the external environment with 33 scene recognition patterns.
All cameras in the lineup feature the Sony Super HAD CCD image sensor, however, the DSC-W620 and DSC-610 gets “only” 14.1 megapixel still image capture and non-optical SteadyShot image stabilization technology.
Both models are equipped with a Sony wide angle lens (see feature list below, after the jump), a 2.7-inch LCD screen and come in variety of fun colors. The DSC-W620 offers 720p video recording and a 5x optical zoom.
The DSC-W610 camera will be available in silver, black, pink, green and blue later this month for approximately $110.
Features highlights:
- 14.1 MP Super HAD CCD image sensor
- 26mm equivalent lens with 4x optical zoom, 2.7-inch LCD screen
- Capture images with new 360° Sweep Panorama mode
- SteadyShot image stabilization reduces blur
- Intelligent Auto mode automatically optimizes camera settings based on outside shooting environment
The DSC-W620camera will be available in silver, black and red this February for approximately $120.
Features highlights:
- 14.1 MP Super HAD CCD image sensor
- 28mm equivalent lens with 5x optical zoom, 2.7 inch LCD screen
- 4 total “Picture Effects”, to apply creative filters and create artistic images
- Capture your videos in HD Movie mode (720p)
- Capture images with new 360° Sweep Panorama mode
- Intelligent Auto mode with 33 scene recognition patterns, SteadyShot image stabilization
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About the author: Eliane Fiolet is the co-founder and editor of Ubergizmo.com where she writes about smart devices, web applications, design and usability. In her parallel life, she owns a Corporate ID design business that helps companies create great brands. Prior to opening her own agency, Eliane worked for a top design firm, Minale Tattersfield Design Strategy, where she created identities for Fortune 500 companies. She also worked in the video game industry as a designer for an award-winning adventure game. Eliane holds a master degree in visual communication and design from the “Art Décoratifs” college and she majored in mathematics and physics in high school. Follow the author on Facebook, Twitter