The O’Reilly Tools of Change for Publishing Conference (TOC) 2012 happens February 13-15, at the New York Marriott Marquis. TOC sells out every year so don’t miss out on this essential “brainiac party at the intersection of publishing and digital innovation” exploring the evolving publishing ecosystem from every angle.


Save 15% on your registration when you use code toc12uber:

New tools and technologies have brought both dramatic changes and exceptional opportunities to the publishing industry. TOC is where practitioners and executives from publishing and the tech arena come together to navigate publishing’s ongoing transformation. Join them at TOC 2012 as they explore new ideas and share what they’ve learned from their successes and failures, with deeply practical guidance that will help you and your business change/forward/fast with confidence.

If you want to go deep into critical issues in publishing today, mix and mingle with some of the brightest minds in publishing, and get a close-up look at all the latest gadgets and readers, TOC is the place to be. With so much intelligence amassed in one location, we’ve organized the sessions into three tracks  (Manage, Make, Market) to make it easy to find the sessions that will supercharge your work life. Chart your own path: stick to one track or dip into sessions in all three.

See below one of the talk at TOC  by Baratunde Thurston –  “Leveraging social media and The Onion “. Find more talks on the TOC YouTube channel.

Information about the speaker from the TOC YouTube channel:
Baratunde Thurston
is a politically-active, technology-loving comedian from the future. He co-founded the black political blog, Jack and Jill Politics and serves as Director of Digital for The Onion. He has written for Vanity Fair and the UK Independent, hosted Popular Science’s Future Of on Discovery Science and appears on cable news regularly to say smart things in funny ways. Then-candidate Barack Obama called him “someone I need to know.” Baratunde travels the world speaking and advising and performs standup regularly in NYC. He resides in Brooklyn, lives on Twitter and has over 30 years experience being black. His first book, How To Be Black, will be published in February 2012 by Harper Collins.

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