Apple is not exactly well know for playing fair – and as a testament to that line of thought, a UK developer claimed that the Evi speech analysis app will be removed from App Store since it is as “confusingly similar” to Siri. What do you think of such a particular move? I am quite sure that it will not win Apple any new fans in the process with such a controlling nature, and it certainly stifles the creativity of developers such as this Cambridge company whose Evi app is more or less able to perform as well as Apple’s very own Siri in terms of functionality, although it does have its fair share of shortcomings as well. Of course, this does not mean it fails to understand you most of the time, nothing quite like that. In fact, the opposite could hold true – perhaps it performs admirably well for Apple to deem it as a major threat to their Siri voice assistant.