Remember the rumor late yesterday evening concerning the Pentax K-01? Well, it seems that the horse is out of the stable now, with Pentax having announced the Marc Newson designed Pentax K-01. This is an interchangeable lens camera (ILC) that comes in a timeless retro form factor, and yet does not have any technology inside (or on the outside) that hail from yesteryear. No sir, it is all future forward with the mirrorless Pentax K-01, where it will come with a full array of advanced functions and user-friendly features. Since there is no more optical viewfinder and quick-return mirror, Marc Newson had more freedom when it came to the camera body’s design, and you can pick one up in black, white and yellow colors, not to mention the designer’s autograph logo stamp located at the bottom.
The new PENTAX-DA 40mm F2.8 XS interchangeable lens that comes with it is also the world’s thinnest, where it will play nice with the Pentax K-01, resulting in an unique ILC system which is ideal for photographers who want to achieve a balance in design as well as performance. Other hardware specifications include a durable machined aluminum frame, a 16-megapixel APS-C sized CMOS image sensor, a 3″ LCD display, Full HD video capture ability, a sensor-shift PENTAX Shake and Dust Reduction system, a flexible ISO range of 100 to 25600, and focus peaking mode which delivers fast and accurate manual focusing. Out in March 2012, the Pentax K-01 will retail for $749.95 (body only) and $899.95 (lens kit including new DA 40mm XS). [Press Release]