UK TV network ITV warns Apple against using iTV monikerRumors of Apple’s upcoming television have been running rampant, ever since Walter Isaacson’s biography of the late Steve Jobs where it hinted that such a device currently exists and could see a launch soon. While Apple has neither confirmed nor denied that such a device exists, many websites and publications have since started to refer to the device as the “iTV” and UK TV network, ITV, aren’t too happy about it (obviously).

According to a report by The Telegraph, ITV has written a letter to Apple where they basically warned Apple not to use the iTV moniker for its future television product. If this sounds familiar, it might be because ITV and Apple have crossed paths before back in 2006 when Apple announced their set top box, now known as the Apple TV, which they had originally intended to call the “iTV”.

Naturally this did not sit well with ITV, but Apple has since reassured the television network back in 2010 that they would not use the name. However according to the report, insiders fear this stance might change since Apple is currently under the new leadership of Tim Cook who replaced the late Steve Jobs last year. Seems like a lot of fuss over a product which may or may not exist, don’t you agree?

This article was filed in Homepage > Apple and was tagged with itv. The story was spotted on macrumors
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