AT&T to go all out for Nokia Lumia 900 launch

It looks like AT&T is going to position itself as a champion of Windows Phone devices – if everything goes according to plan. In an interview AT&T’s Jeff Bradley had with CNET recently, he announced that the launch of the Nokia Lumia 900 will be “a notch above anything” they’ve ever done. While no exact details were revealed, we will apparently know that the Lumia 900 is AT&T’s “hero phone” before we even set foot into any of their stores.

The carrier has been reported to have spent a lot of time training store reps, and even providing them with one at all times just to learn the ins and outs of the Windows Phone device. The Nokia phone will be promoted heavily via a campaign that is rumored to last about six to eight weeks. Apparently the phone’s 4G LTE capabilities, the recent improvements to Windows Phone, and expansion of its app catalog were good enough reasons to convince the carrier to focus on it.

The Nokia Lumia 900 will cost $99.99 with a 2-year contract – the cheapest flagship device ever offered by the carrier, and will go on sale April 8^th. Anybody planning to pick one up?