Nokia has attempted to break into the smartphone market with their new range of Windows Phone handsets as part of the Finnish company’s Lumia series of smartphones, all of which are priced much lower compared to their Android and iOS competition, and taking the cake would be the Nokia Lumia 610 which was revealed at MWC and would be Nokia’s cheapest Windows Phone to date at €189. Now to most of us, that might seem like a pretty reasonable price but apparently Nokia doesn’t think so.
In an interview given to Pocket-Lint, Niklas Savander, executive vice-president at Nokia, covering Brand, Marketing, Sales, Supply Chain, Customer Care and Information Technology revealed that “We have a lot riding on the fact that we need to get a lower price point […] We are competing with Android […] Android is in many markets at the €100 price already, so that would suggest that if we are at €189 with the Lumia 610 we still have work to do when it comes to creating a lower-end first-time user smartphone.”
What do you guys think? Will even cheaper Windows Phone handsets help Nokia to regain some of their lost marketshare, or do you think that they should focus on powerful hardware that will steal the spotlight from their Android and iOS competitors?