VUDU and Ultraviolet are the ones behind Walmart’s capability to offer In-Store Disc-to-Digital conversions, and since Walmart is the nation’s largest retailer, this would definitely have a chance of them making a major push for digital movie ownership. The new Disc to Digital service will kick off from the 16th of next month onwards, where Walmart welcomes anyone and everyone to bring their DVD collection into a Walmart store, and you can then make copies of each movie onto your account on VUDU. VUDU is an online video service which Walmart picked up a couple of years ago, just for a little bit of history. This move will enable standard definition DVDs to be converted into standard definition videos, while Blu-rays will see conversion into high-definition videos at $2 a pop. Not only that, you can opt to own the HD version of your movie for a $5 fee.
This move will see Walmart work with 20th Century Fox, Universal, Sony Pictures, Paramount, and Warner Bros., and it does sound as though the program will support just about any DVD that hail from the aforementioned studios. [Press Release]
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