Your privacy on the Internet can be compromised in so many ways, and most of the time, it is without you realizing it right from the start until…forever. Other companies in the past have been “caught” tracking users on their smartphones and mobile devices without their consent, and Yahoo intends to do something about this situation by introducing a Do Not Track mechanism across the board where its worldwide Web properties are concerned from this summer onwards. This Do Not Track tool announcement arrived in a timely manner – especially it being days after the U.S. Federal Trade Commission rolled out its extensive list of recommended ways that online companies are better able to protect the privacy of Web users.
According to Yahoo, “Yahoo!’s DNT header solution has been in development since last year and is in accordance with the Digital Advertising Alliance’s (DAA) principles. This site-wide DNT mechanism (to include Yahoo! owned Right Media and interclick) will provide a simple step for consumers to express their ad targeting preferences to Yahoo!.” At point of publishing, Safari, Internet Explorer, and Firefox do come with a semblance of Do Not Track mechanism, and even Google consented to this mechanism in their Chrome browser. Would this bit of news make you sleep easier?