Some of you guys might recall that Apple recently got themselves into a spot of trouble in Australia over its advertising of its third-generation iPad. One of the main features of the new iPad is that it featured 4G LTE connectivity, making it the first iOS device ever to offer that. Unfortunately due to incompatibility, the 4G feature could not be used in Australia which was why the Australian consumer watchdog took offense at Apple’s advertising which they claimed was false. Now it seems that the ACCC is pressuring Apple to drop the 4G branding completely and this could result in a lengthy legal battle that could possibly impact Apple’s marketing campaign around the world. So far Apple has complied with some of the ACCC’s requests: one of which was to add a statement to its website detailing LTE compatibility, another was to inform resellers of the changes and to send signage with the same statement, and lastly to inform customers of the changes and to offer refunds to those who might have purchased the new iPad under the impression that they could hook onto an Australian 4G network. No word on how Apple plans to respond to this new request or if they will be dropping the 4G branding, but we will be keeping our eyes peeled, so stay tuned.
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