Earlier today, an agreement between cloud-based video platform Encoding.com and audio giant Dolby Digital was announced. The agreement entailed Dolby bringing its high audio quality, Dolby Digital Plus audio to Encoding.com’s video platform. This move is the next step in online video streaming or cloud streaming and is essentially as meaningful as when the first HD video cropped up. After the quality of video was addressed with HD videos awhile back, now it seems that both Dolby and Encoding.com believe that it is time for the audio to take a step up as well.
Given the increasing sales for appliances like televisions and blu-ray players, consumers will naturally be looking toward having a richer quality of both, video and audio and as a result of this partnership, the alleged 640 million devices that support Dolby Digital will be affected in a good way. President of Encoding.com Jeff Malkin mentioned that both the companies involved in the partnership were intent on cooperating to bring theater experiences to not only consumer’s homes but also their pockets. For now there is no word of Dolby Digital Plus being integrated with Vid.ly, the universal video URL website which is a spinoff from Encoding.com.
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