RIM has plans to consolidate their sales presence in the lucrative Middle East market by working on their first retail outlet in Dubai, a land flowing with black gold, so much so that inhabitants there are generally well to do. Other market segments that the beleaguered RIM has concentrated on include India and Asia. According to Bloomberg, RIM is “in the final stages” of securing the lease for a 140 square meter space in a Dubai shopping mall. Once the first retail outlet is established, Sandeep Saihgal, RIM’s managing director in the Middle East, shared, “We’re getting the first one up and running and then we’ll be looking at other cities across the Middle East, [including] Saudi Arabia, Kuwait, Qatar.”
It would be interesting to see whether RIM’s efforts can stem the Android and iOS tide, and if all else fails, perhaps there is Microsoft to fall back upon, assuming rumors of a potentially large investment from the software giant is true? I sure hope that RIM is not going to neglect its home markets in Canada as well as the US and Europe while expanding on other continents.