Facebook has just rolled out an update for its Android app but as opposed to the normal performance enhancing and bug fixing, the latest version of Android Facebook app is set up to act as a distribution channel for all kinds of other apps on the platform. According to Facebook employee Alex Wu on the company’s developer blog, he says, “With the latest update to Facebook for Android, we are bringing the social app discovery channels to native Android apps. Users can now discover native apps directly from Facebook for Android using the same social channels such as Requests, Bookmarks and News Feed, which are available on other platforms.”
Recently, the folks over at Facebook have been talking about becoming an important distribution mechanism for mobile web, iOS, Android and other app developers for smartphones and tablets. In a nutshell, what Facebook is aiming for is a way to give developers as many options as possible to get more distribution and more traffic through Facebook’s own ecosystem. This will effectively strengthen its standing in the mobile world as the company heads up to its IPO later this year. The update for Facebook brings the app distribution feature which has already been added to the iOS version of the app. Have you already updated your Facebook for Android app?