Updated Bing officially launches in the U.S.

Just a week after Bing underwent a major update which included the availability of a social sidebar feature, Microsoft is now releasing the new Bing in the U.S. Beginning today, people in the U.S. can give the new Bing a try at www.bing.com/new. The newly revamped Bing search engine now integrates search and people in social networks through a dedicated social sidebar. The sidebar, according to the team behind the search engine, will bring together the best of the web – what experts and your friends know – hence, giving you the confidence to act. Road warriors might also find Bing appealing, thanks to its layout that has been optimized for smaller screen sizes and touch input.

The social sidebar will also suggest friends in Facebook who might be knowledgeable about what you are searching. Bing uses public Facebook information and content, including what your friends “like” and the photos that they have shared as the basis for the social sidebar feature. But Bing assures that it won’t match friends based on other Facebook contents such as status updates or check-ins. “Bing also respects you and your friends’ privacy settings so you won’t see friends who have opted out of Facebook instant personalization or blocked the Bing app,” Derrick Connell, Vice President of Bing, said.

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