“Shake it like a Polaroid picture” – the great American photography icon of yore is not quite dead and buried, and it seems that it has a new lease of life as an iOS app, coming in the form of the Polaroid Polamatic. This is a new photo & video application which will merge digital photo effects with frames using the format of the Polaroid Classic Border Logo. Will some say that this is Instagram on steroids, or at least a variant of it? Only time will tell, but we do know that the Polamatic 1.0 app enables users to capture a new image or even make use of a current one from your extensive photo library, throw in a Polaroid Classic Border frame, apply a relevant filter, write a caption, followed by sharing it as a unique, retro photo.

Talk about building a bridge between the new and old worlds – Polamatic will take the modern day smartphone camera and let it work in tandem to with the Polamatic in order to deliver the classic look of a Polaroid picture. You can control the flash, grid, front or rear camera, and timer settings of the camera with the Polamatic app using but a tap of the button.

There is a dozen authentic Polaroid Classic Border picture frames to choose from, as well as an equal number of photo effects to deliver innovative pictures. Sharing is a snap, using all the famous channels such as Facebook, Twitter, Flickr, Tumblr or email. This particular Polamatic app will weigh in at 41.5MB and costs $0.99 a pop. [Press Release]

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