Earlier this morning, we did discuss the possibility of Target discontinuing sales of the Kindle e-book reader due to a potential conflict of interest, and as always, it is nice to receive official confirmation from the horse’s mouth. Check out Target’s statement in the paragraph below, and draw your own conclusions.
Target continually evaluates its product assortment to deliver the best quality and prices for our guests. Target is phasing out Kindles and Amazon- and Kindle-branded products in the spring of 2012. We will continue to offer our guests a full assortment of ereaders and supporting accessories including the Nook.
This move makes sense considering how Amazon’s major modus operandi would be to implement an aggressive pricing structure as well as introduce low margins in order to undercut retailers, hence shoving brick-and-mortar retailers such as Target to a corner before they are forced to make a corporate decision. How will this move by Target affect you in any way?
- 2014-03-13: Target Hack Reportedly Detected By Its System But Went Ignored
- 2014-02-25: U.S. Attorney General Wants Law On Swift Notification Of Data Breaches
- 2014-02-09: Swipe And Sign Cards May Not Work After October 2015
- 2013-12-09: Epson Connect Printers Synchronize Wirelessly With Kindle Tablets
- 2013-11-04: Amazon Kindles Receive Discount To Celebrate FAA's New Rules
- 2013-10-29: Amazon Kindle Matchook Service Now Live; Supports 70,000 Books
- 2013-09-09: Amazon Issues Mandatory Update For Its Kindle iOS App
- 2013-09-09: LEGO Robot Strips DRM Off Kindle Books
- 2012-05-02: Target to Stop Selling Amazon’s Kindle?
- 2010-04-21: Official: Target To Sell Amazon Kindle On April 25th