HTC CEO Peter Chou was interviewed by the Wall Street Journal recently, and while HTC might not be in the best of times at this moment, they still do release some pretty decent smartphones including the flagship HTC One X. Well, it was reported earlier this morning that there were apparent “death grip” problems with the HTC One X, and hopefully they will be able to fix that in due time. Having said that, the WSJ interview saw Peter Chou mention that HTC Will not take the low-end smartphone route in order to gain an increase in shipment numbers to present feel good figures for their investors. Of course, in the US, there are some handsets that are considered to be low end, but that is just relatively speaking, since it is not so in other parts around the world.
Mr. Chou said, “We don’t want to destroy our brand image. We insist on using better materials to make better products that offer premium experience. Many consumers like that.” Hopefully HTC will be able to find a stable footing in due time and recover from their current predicament.