SnapFocus brings follow focus to videographers via bicycle brake levers

If you’re someone who takes their videography seriously but you just don’t have the budget to hire a crew to help with the fancy effects and whatnot, you might be interested to take a look at the SnapFocus Kickstarter project. What is this, you ask? Well SnapFocus is basically a Kickstarter project by filmmaker Brandon Davis Cole and it uses bicycle technology to help control a DSLR camera. By using the brake levers found on the handle bars of a bicycle, he has created a way that allows videographers to create the follow focus effect by themselves while keeping the camera relatively steady.

For those wondering what follow focus is, it’s basically the effect where one person or object in the scene is focused but will then go out of focus to focus on an object or person in the background. Based on the video demonstration of the SnapFocus in action, we have to admit that it looks pretty good and should appeal to the amateur videographer looking to get in some professional effects for their films. Unfortunately this effect does not come cheap (although might be cheaper than hiring a crew) and a pledge of $399 will net you the accessory upon its release. More information on the SnapFocus can be found in the video above or on its Kickstarter page.