Beats Audio purchases MOG for $14 million

We’ve heard rumors over the past few months that HTC had bought MOG, and today the news surfaced that it has finally become official. HTC, through its subsidiary Beats Audio, has bought up MOG for $14 million. This number is a little surprising at first since MOG raised $33 million throughout its entire existence. The low number could be the result of Beats Audio splitting up MOG into two separate companies. Beats will take control of the core audio service while the ad and music blog will remain how it currently is. This was definitely a win for HTC as it will give it  them the much needed dedicated music service so that they can compete with Samsung’s Music Hub app and Apple’s iCloud. If HTC correctly integrates MOG’s services into its devices along with Beats Audio, it could be a great combination that would give customers another reason to buy their phones. What do you think? Would things like this be a deciding factor when purchasing a smartphone?

 

This article was filed in Homepage > Audio and was tagged with acquisition, beats audio, HTC and mog.
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