Here is something that you do not hear about every day – an ad for Call Of Duty: Modern Warfare 3 has been banned from daytime TV. Just how the heck did this situation come about? Well, advertising watchdog ASA claimed that this latest ad for the game contained scenes of violence and destruction which were deemed as “inappropriate” for young children, including buildings exploding and catching fire, not to mention having armed men fire at a lorry until it actually veers off the path and crashes, in addition to a helicopter firing rockets that deliver death from above. A couple of viewers who had seen the ad complained that it should not run during the day, as there might be children could be watching, with one of the complainants touting that their kids aged between 2 and 4 were scared out of their wits.
The game itself was slapped with an 18 certificate from the British Board of Film Classification (BBFC) due to the content of its graphic violence and real world settings, and the Advertising Standards Authority (ASA) followed up on this with a statement, “We considered that the scenes of violence and destruction, together with the sound effects and music, could cause distress to some children who might see the ad. Although we noted that the ad was only shown during the football, we concluded that it was inappropriate for broadcast during the day when young children might be watching and the ex-kids restriction was insufficient.” You can only view the ad after 7.30pm from now on.
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