EKOCYCLE Beats headphonesIf you’re in the market for a new set of headphones and you’re keen on picking up something that’s environmentally-friendly as well, the EKOCYCLE might be just what you’re looking for. Created by Coca-Cola and Beats by Dr. Dre, EKOCYCLE headphones are part of a new global sustainability and recycling initiative called EKOCYCLE. The brand will feature products partially made from recycled materials to help raise environmental awareness amongst the younger generation.

In addition to Beats headphones, more products will be added to the EKOCYCLE lineup later this year. Expect an official launch of the headphones in the near future after the EKOCYCLE brand makes its debut tomorrow with a 60-second on air commercial during the telecast of the Summer Olympic Games. We don’t have much details about the headphones for now but according to reports online, the EKOCYCLE headphones are expected to cost around $349 when they go on sale this fall. It may be friendly to the environment, but too bad we can’t say the same for our wallets.

[Press Release | EKOCYCLE]

Filed in Audio >Green. Read more about Beats.

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