Ikea 2013 catalog gets companion AR app

I am quite sure that any area with an Ikea in the vicinity will also see majority of the households there have at least something from the furniture giant in their respective homes, not to mention an Ikea catalog (or more) lying around somewhere. There is just something about the Ikea catalog that makes it look so interesting, and you have the urge of making your way there to buy something which has piqued your interest. In order to keep up with the times and attract even more information, word on the street has it that the 2013 Ikea catalog will come with a companion AR app (Augmented Reality app) thanks to Ikea’s collaboration with McCann-Erickson.

This makeover will come with a promise of making its pages “come alive” through the AR app, where shoppers will be introduced to a wide range of extended content. According to Ikea Head of Global Communications Lena Simonsson Berge, it was a case of “basically one page talking about the fact that the catalog needs a vitamin pill. It was quite open, but one prerequisite was that we wanted to keep the printed catalog as a base. Many other companies would have started this exercise by doing a deep study on how much more efficient this could be totally online, versus paper, but, typical Ikea, we like to do things a bit backwards. We believe in something, and we go from there and see what we could do about it.”

All the more reason to get a smartphone now if you are a huge fan of the Swedish furniture behemoth, no? Image from Engadget.

Read more about ar and ikea.

Take action: Like | G+ | Tweet | Pin | User Comments



You May Also Like

IKEA Lets Users Explore Kitchen Ideas In Virtual Reality

Leap Motion Looks To Orion Debut Soon

Hyundai Reveals AR User’s Manual

ORA-X the AR Headphones with Heads Up Display

Robot Has Trouble Assembling IKEA Furniture

Ikea Store Trolled By Reviews

IKEA Has A Placemat With A Smartphone Pocket

IKEA Will Release Official Furniture Hacking Kits In The Future

Most Shared

The Sega Saturn Has Finally Been Cracked After 20 Years

Lady Advertises Herself As A Pokemon GO Trainer For $20 An Hour

Samsung Galaxy Wide Officially Announced

LG To Restructure Mobile Division Following Poor LG G5 Sales

HTC ‘Marlin’ Nexus Specs Leaked

Some OnePlus 3 Users Complaining Of Yellowish Smudge On Their Screens

It Looks Like China Ripped Off Super Smash Bros. As Well

id Software Explains Why Quake Champions Is A PC-Only Game

Man Sues Apple For $10bn Alleging iOS Devices Infringed On His Ideas

Game Of Thrones Confirmed To Have 13 Episodes Left In The Series

Blizzard Wants To Help Combat Harassment On Twitch

Russian Embassy Tweets Image From Command & Conquer To Warn Of Terrorism

Fans Want Help Raising $20 Million To ‘Fix Dorne’ In Game Of Thrones

Hyperloop One’s First Public Speed Test Is A Success

Apple Hit With $2.8 Billion Lawsuit Over iMessage & FaceTime

Alleged iPhone 7 Dummy Unit Photo Surfaces