NASA wants as many eyeballs as possible to enjoy developments made towards the space age, by announcing that they will be broadcasting the Mars Mission landing live in where else but New York’s iconic Times Square. Toshiba will have the honor of having their Toshiba Vision screen that is located in New York City’s Times Square to be the largest East Coast location for the public to view live mission coverage of Curiosity, the most advanced planetary rover from NASA to date, as it is calculated to touch down on Martian soil at 1:31 a.m. EDT this coming August 6th.

The Toshiba Vision screen in question will perform the broadcast of NASA TV coverage from 11:30 p.m. EDT August 5 onwards, where it will continue doing so (I do wonder if that would mean the entire live broadcast is ad-free?) until 4 a.m. EDT the next day. All programming will hail from Mission Control at NASA’s Jet Propulsion Laboratory’s (JPL) in Pasadena, California. We do wonder what the two years of scientific detective work will be performed by the new planetary rover known as Curiosity – hopefully it lives up to the name, and no proverbial cats will be killed in the process. [Press Release]

Filed in Gadgets. Read more about NASA.

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