Earlier this month, we reported that Texas Instruments was looking to expand beyond the mobile chip market (i.e. smartphones and tablets) and venture into other industries, such as industrial, automotive and etc. Now it seems that according to a report by Israeli financial newspaper, Calcalist, it has been suggested that Amazon is looking to buy the mobile chip division of Texas Instruments in a bid to start making their own chips. If that is indeed the case, Amazon could be a potential rival for companies such as Apple, Samsung, Qualcomm, NVIDIA as those are companies that design their own chips as well.
When asked by Calcalist about the rumors, Texas Instruments’ spokeswoman replied by saying that the company refrains from commenting on rumors. At the moment Texas Instruments’ OMAP processors can be found in Amazon’s Kindle Fire tablets, and given that Amazon has long been producing their own hardware, would it be that much of a stretch to imagine that they might be interested in a greater control over the production? What do you guys make of this? Could you start seeing Amazon producing their own chipsets in the future if these rumors are true?