Google has decided to expand the reach of its new Google Shopping experience to countries such as Australia, Brazil, Germany, France, Italy, Japan, Netherlands, Spain, Switzerland, and the UK. This particularly new version will offer merchants additional transition time so that they are able to make full use of and optimize their campaigns. Expect cleaner results for shopping queries and sponsored results to happen just a day before Valentine’s next year, where these new queries will enable shoppers to refine a search by brand or price, while boasting larger product images. Google is keeping their fingers crossed that the rollout will be completed with all the changes intact by June 2013.
To break it down further, while Google Shopping is available internationally, it remains an extremely basic product search service. Google’s commercial model that was constructed on Product Listing Ads which in turn tweaks the ranking in Google Shopping to be based on a combination of relevance and bid price, while introducing some features deemed as useful will see action, and this new model that launched fully in the US on October 17th will soon make its mark worldwide.
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