Hulu Revenue Expected To Increase 65% With Over 3M Subscribers In 2012

I’m not a big fan of Hulu as I find it completely wrong for subscribers of its Hulu Plus service to have to sit through commercials when customers are paying $8 a month, although I still use it on a somewhat regular basis as my brother officially cut his cable last year and has deemed the service worthy of his cash. It looks as though I’m in the minority, and my brother the majority as Hulu announced today some impressive growth to its subscriber base this year.

Hulu CEO Jason Kilar announced the service is expected to receive a 65% increase in revenue to $695 million and its legion of paying customers reaching over 3 million. Last year, Hulu’s revenues were around $400 million with nearly 1.5 million subscribers which shows just how big of a year Hulu is expected to have.

What probably helped Hulu’s growth is the number of Internet-connected devices the service supported as users of the Apple TV, Nintendo Wii and Wii U, Windows 8 tablets and a number of new Android tablets and phones were able to get their Hulu on with dedicated applications. The most impressive application being the one supporting the Wii U as its users can have a true two-screen experience while they watch their favorite shows and movies.