Both Microsoft and China Unicom have come together so that the latter can help give the former a leg up when it comes to Microsoft’s Windows Phone operating system. Stephen Elop, chief executive officer of Nokia, mentioned earlier this week that China is now the largest market in the world where Windows Phone devices are concerned, and it is also the largest single-country market for Nokia’s Lumia smartphone series. Occupying a 3% market share in the world’s most populous country, opportunities for growth are definitely there, ready and waiting in the wings.
Officials from both China Unicom and Microsoft have mentioned that the new Windows alliance will lead to the development of additional innovative devices, where this will in turn result in a snowballing effect to attract more and more partners. Do you think the Windows Phone platform will be able to ride things out to the top? We do know that on the international front, it is RIM’s BlackBerry and Microsoft’s Windows Phone 8 duking it out for third spot.