It’s a sad day over at News Corp’s headquarters. You know it very well that the company’s “The Daily” digital newspaper is considered as the world’s first iPad-only news app. But users never expected the app to be going away so soon. Today, News Corp. is announcing is major strategic shift in the company which entails ending the said app.
In a press release sent today, the company writes, “As part of a digital restructuring initiative, the company will cease standalone publication of The Daily iPad app on December 15, 2012, though the brand will live on in other channels. Technology and other assets from The Daily, including some staff, will be folded into The Post.”
Additionally, The Daily founding editor-in-chief Jesse Angelo is now become the publisher of The New York Post. News Corp. launched the iPad app in February last year. In spite of its $30 million per year sales, for some reason, the company had to fire 50 people from its staff in April this year, raising suspicions the the digital newspaper is headed for a downward spiral.