A new streaming video service called NimbleTV is currently being tested in New York. It’s still in beta, but NimbleTV offers something compelling – the capability to stream cable TV on any Internet-connected device, including phones, tablets, laptops, and connected televisions, without the need of an extra hardware. Apparently, the company behind NimbleTV has been working on the service since April.

Earlier today, they started accepting beta applications and launched the small beta rollout to around 300 people in New York. NimbleTV founder, Anand Subramanian, says that the company is planning to expand to six more countries within a year. The philosophy behind NimbleTV is simple. Customers pay for a monthly fee, and in return, they get TV delivered over the web or to any mobile device.

It’s similar to paying for an actual cable TV service. But what NimbleTV does is set up accounts from various TV providers and move the TV content to the web. NimbleTV pays TV providers, which makes the entire business model legit. As for its price, Subramanian says that it could cost around $20 a month once it is launched in Q1 next year. For now, the service is free.

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