Santa’s sleigh must have been filled with mainly tablets and smartphones, as consumers activated a record-breaking figure of 17.4 million iOS and Android devices on Christmas Day itself, while the week that followed also breached previously impervious records, such as more than 50 million iOS and Android-powered smartphones and tablets being activated, alongside a mind boggling 1.76 billion apps downloaded. According to Peter Farago from mobile analytics firm Flurry, “The last week of 2012 was the largest week for both new device activations and app downloads in iOS and Android history.”
The very same week in the previous year before also did hold the record for number of downloads, although there were far fewer device activations. In fact, the number of activations on Christmas Day itself was less than half at a mere 6.8 million activations, going to show just how effective the marketing had been for folks in respective companies that churned out iOS and Android powered devices. Were you one of those who unwrapped a smartphone or tablet under the Christmas tree?