The journey continues for the Silicon Valley-based software company Bluestacks. After an initially launching its famous BlueStacks App Player and BlueStacks Cloud Connect in 2011 and hitting a deal with Asus last year, the company is announcing today a newly-signed deal with the world’s top PC maker, Lenovo. The deal permits Bluestacks to pre-load its famous software into Lenovo’s vast PC line-up, roughly 40 million units overall.
At CES 2013, Bluestacks is showcasing the latest version of its app that has been optimized for Windows 8 devices. The company did not disclose the financial terms of the deal, however, there are speculations that OEMs are likely paying for the capability to preload the app into their devices because of its revenue-generating potential. “In two years, there will be no ‘mobile’ apps as opposed to ‘PC’ applications,” says BlueStacks CEO, Rosen Sharma. “We expect Apple will gel iOS and OS X this year, and we are working on the same for Google.”