Microsoft has partnered up extensively in the past with manufacturers such as Nokia and HTC to help push out Windows Phone 8 devices, and it looks like it might be Samsung’s turn, at least in a larger capacity than what they are doing right now. According to Rikke Rasmussen, head of B2B marketing for Windows Phone, he has revealed that Microsoft and Samsung will be getting down to business and come up with ideas on creating Windows Phone devices that are catered towards business users. As it stands Windows Phone handsets appear to be catered towards the regular user, and expanding towards the business community might be a great way for Windows Phone to gain more ground, especially when you have productivity software such as Microsoft Office running on Windows based computers right now.
According to Rasmussen:
“Business is very important to us – [WP8] sits really well with SMBs. There are a lot of BlackBerry customers that are looking at other options, the full integration with Windows 8 makes sense and is cost effective for them. Everyone will be affected by BB10, it’s just a question of what that effect will be. It’s a big market though and there should be enough room for both of us. From our perspective, we will be trying to stay neutral with the manufacturers. We will be doing joint stuff with Samsung, as we do with HTC and Nokia, as soon as they are ready.”
What do you guys think? Will Windows Phone 8 devices catered for the business user take off?
Filed in . Read more about Microsoft, Samsung and Windows Phone 8.