The Nexus 7 has already seen its fair share of victories here and there. But it seems that the tablet isn’t resting on its laurels yet. Google’s 7-inch tablet, which proved to be an eye-turner in our review last year, is selling very well in Japan. In fact, as reported by Nikkei, the Nexus 7 is gaining market share in the country and has even surpassed Apple’s own iPad. In December, market research firm BCN conducted a survey and asked around 2,400 consumer electronics stores in Japan which is the best.

The survey showed that the Nexus 7 tablet had a 44.4 percent market share while the iPad fell a little short with 40.1 percent. The survey also revealed that the major advantage of the Nexus 7 was its price, something that we also mentioned in our review. On the other hand, the iPad mini, which is Apple’s cheapest tablet, costs $100 more. However, BCN noted that during the survey, there was a shortage of supply for the iPad mini which may have contributed to its lesser score. It will be interesting to see how the tablet wars will turn out this year.

Filed in Apple >Tablets. Read more about iPad and Nexus 7.

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