While we saw 50 million iOS and Android device activations during Christmas week, Microsoft’s Surface hasn’t been having as stellar as a performance as according to UBS analyst Brent Thill, Microsoft is estimated to have only sold one million Surfaces in Q4 2012.
One thing that probably worked against Microsoft in its sales for the Surface was limiting sales to only take place at one of their 60 retail stores. Of course, another being the iPad is still considered extremely popular to tablet owners, even though some teens believe Apple’s iPhone has lost its cool factor.
One million Microsoft Surface sold in just three months could be considered a very slow start to their first tablet offering, especially considering iOS and Android devices are still selling extremely well. As of now, the only way Microsoft could attempt to work its way out of the Surface’s slow start is with its Surface Pro, which we expect to be released later this month. Even though it’ll have half the battery life of the Surface RT, we know potential buyers will be enticed to check it out as it’ll be powered by an Intel Core i5 processor and have a 1080p display and a few other bells and whistles to make it geared towards more hardcore tablet users.
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- 2013-02-21: Microsoft Considered 'Cool' Again By Young Adults