It is official. Research In Motion is now officially called BlackBerry. The announcement was made today by BlackBerry CEO Thorsten Heins. One brand, one promise. These are the driving factors of the major change. The announcement is a bold move for the company, and it will probably be remembered as one of the best decisions it has made. What could be better than to reflect the name of your product to your actual brand name? “We have transformed ourselves inside and out, and we have defined a revision, a dedication to the boundless opportunities in mobile computing,” Heins said. “Our customers use BlackBerry. Our employees work for BlackBerry, and our shareholders are owners of BlackBerry. From today on, we are BlackBerry everywhere in the world.”

Filed in General. Read more about BlackBerry and BlackBerry 10.

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