Ever wondered what Don Draper does between two episodes of Mad Men? Most likely, he drinks more whisky, maybe runs errands, meets charming women… Unfortunately we, the audience, will never know for sure since we can only passively witness what the show lets us see through that weekly 40-minute window. Now imagine if you could extend that world beyond the episodes and your TV screen, make it interactive, build additional story lines, mobile apps, games that let viewers choose their own adventure, or connect with the characters! How about doing the same for a game you play with your friends, or a documentary on a real-world issue dear to your heart, or even a marketing stunt for that killer idea you plan on launching?
Welcome to Startup Weekend Transmedia, a Startup Weekend focusing on media, entertainment, and the future of storytelling. Transmedia is a technique of creating a multi-platform universe where each platform supports different story-lines, that serve the main « storyworld ». Transmedia can be applied to entertainment, non-fiction and educational content, advertising and branding…
Ubergizmo is a media partner of Startup Weekend Transmedia, the event will be haled Feb1-3 at PARISOMA in San Francisco. Our readers get a 15% discount on registration fee, please use the special code « Ubergizmo » when registering on Eventbrite !
Join 60 programmers, art directors, film producers, game designers, developers, advertisers, marketers – to form multidisciplinary teams and prototype transmedia experiences, all in 54 hours. Teams will be coached by industry experts from EA/Bioware, Unit9, Situate, Storify, Mozilla, Zeega, Mixamo and will have the opportunity to pitch and demo their prototype in front of judges from Lucasfilm, AKQA, IDEO.org and the Mayor’s Office of Innovation. Winning prizes include incubation services, goodies, and exclusive access to tools/content from our partners.
Startup Weekend is a popular format in the entrepreneurship world, and for the first time, it is also inviting media and creative minds to the table to explore how tomorrow’s best stories will be told and experienced.
The event is organized by Transmedia SF, in partnership with Startup Weekend and PARISOMA, The Bold Italic, Singly, the Bay Aread Video Coalition, GAFFTA and the City of San Francisco. It will take place at coworking space PARISOMA FEB 1 to 3.
For registrations with 155 discount, please use the special code « Ubergizmo » when registering on Eventbrite !
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About the author: Eliane Fiolet is the co-founder and editor of Ubergizmo.com where she writes about smart devices, web applications, design and usability. In her parallel life, she owns a Corporate ID design business that helps companies create great brands. Prior to opening her own agency, Eliane worked for a top design firm, Minale Tattersfield Design Strategy, where she created identities for Fortune 500 companies. She also worked in the video game industry as a designer for an award-winning adventure game. Eliane holds a master degree in visual communication and design from the “Art Décoratifs” college and she majored in mathematics and physics in high school. Follow the author on Facebook, Twitter