[CES 2013] Roku has been receiving application support from a number of products like Spotify as well as support from hardware manufacturers like Westinghouse, and it looks as though cable companies are starting to take notice of the little media streaming box that could.

At CES, Roku and Time Warner Cable struck a deal that would bring content from up to 300 streaming channels to Roku devices at launch. Of course, you’ll need to be a Time Warner Cable subscriber to access the content, which is also a preresiquite for Time Warner Cable’s TWC TV application that’s available on iOS, Mac, PC, and Android.

Users of media streaming boxes like Roku are most likely attempting to cut the cord in order to receive all of their entertainment from a selected few outlets like Netflix and Hulu. Today’s news not only brings a ton of content available on Time Warner Cable to Roku, but it’ll also serve as a reminder for potential cable cutters to not jump the gun yet as they could be missing out on a ton of streaming content if they decide to opt out of a cable subscription.

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