Amazon is announcing a new virtual currency for U.S. customers to purchase apps, games, and in-app items on Kindle Fire. Enter Amazon Coins, Amazon’s virtual currency that is expected to be launched sometime in May this year. For Amazon customers, obvious benefits of the virtual currency are speed and ease, particularly in terms of payments. For developers, it means more opportunities to drive traffic and downloads, which of course means better monetization. When Amazon Coins launches in the U.S. this May, Amazon will give customers tens of millions of dollars’ worth of free Amazon Coins to spend on developers’ apps on Kindle Fire in the Amazon Appstore. Amazon will also make it quick and easy for customers to buy additional Amazon Coins using their Amazon accounts.