Gather round, kids, and let me tell you about the days when AT&T and T-Mobile were extremely close to merging. It was back in 2011. Barack Obama was President and 4G LTE service was in its infancy in the U.S.
Ultimately, AT&T decided it didn’t want to buy T-Mobile anymore, to which T-Mobile responded with an ad that attacked AT&T. We guess AT&T held a grudge for several months as today, we’re hearing of a new ad campaign where AT&T takes a few shots at T-Mobile.
A full-page ad was published in a number of big-name newspapers where AT&T comments quite negatively to T-Mobile’s network. “The truth about T-Mobile’s network compared to AT&T,” the ad says, “2x more dropped calls, 2x more failed calls, 50% slower download speeds.”
T-Mobile’s CMO Mike Sievert responded to the ad in a statement to Bloomberg by saying, “Wow. Looks like we struck a chord. AT&T doth protest too much. Glad they’re spending their money to print our name.”
A “doth protest too much” comeback? Oh, man! AT&T, you just got served by none other than the Sievert-man!