Starting today Pinterest is going to roll out its new look for all users. Back in January Pinterest had offered a select group of pinners to test out the new look they were developing. Now the new Pinterest look is going to be rolled out to all users and they should expect to receive an invitation soon. There are new discovery features aimed at making it easier for users to discover things that they love but don’t know about, apart from a handful of other changes.
The new discovery features allow the user to explore an entire board without actually have to leave the page they’re on. Users will also be able to see what other things were pinned from the same website, and subsequent pins made by people who pinned that particular thing. Other changes in the new Pinterest look include bigger pins and the ability to pick up where the user left off while browsing. Users had previously complained that once they clicked on something of interest, they would lose track of their browsing. The foundation on which Pinterest is built has been “rebuilt”, making it more reliable for its ever growing user base.
In the increasingly competitive social network arena, it is quite a task to remain relevant. It is updates like these that keeps users interested in a particular network and also entices new people to sign up. Pinterest’s new look is refined and refresh. Not bad at all. What do you think?