Sony announced its PS Vita would be receiving a price cut in Japan last month, although the company soon after confirmed the price cut won’t be making its way to other regions of the world any time soon. Hopefully the company will reconsider their decision as the PS Vita has been selling quite well in Japan after its price cut.
Sony Computer Entertainment Japan president Horishi Kawano made the announcement during an event the sales of the PS Vita have quadrupled since the price cut. No hard numbers were released along with that announcement, but hearing of the PS Vita selling more units in a country that would appreciate it more is certainly a good thing.
The drop in price brought both the 3G and Wi-Fi versions of the PS Vita to ¥19,980, which converts to $215 USD. The Wi-Fi version of the PS Vita currently retails in the U.S. for $249.99 while the 3G + Wi-Fi version retails for $299.99. Considering how much Sony is betting on its PS Vita integrating with the PlayStation 4, they need to bring the price point down to one gamers are comfortable spending for a handheld, which should be closer to $200 in my opinion.