The Samsung Galaxy S4 was recently announced and yes, for those who missed it, the design is reminiscent of the Galaxy S3 and it comes with a plastic body. There are valid reasons as to why a plastic body was chosen by Samsung, namely because unlike glass that shatters when it drops, plastic is a bit more flexible, not to mention cheaper to produce as well. However with phones like the iPhone 5, HTC One and Sony Xperia Z all feature more “premium” materials, many questioned Samsung’s choice and during Engadget’s Expand conference, Samsung Design America head, Dennis Miloseski, claimed that material of choice was not as important as the “soul” of the device itself.
Miloseski was quoted as saying, “Actually, the global design process has been raised […] We’re making devices thinner and lighter, screens more beautiful. With Samsung, it’s less about that but more about building a meaningful relationship with technology.” He then went on to say, “As these devices become smarter, letting them sense where you are and adjusting to that, it’s known that design will improve over time […] But now, we’re thinking about: how do you create a soul for a device.” Samsung’s design philosophy is indeed interesting, especially with the Galaxy S3 whose design they claim was inspired by nature, and with the Galaxy S4, they are marketing it as a “life companion”. What do you guys think?