Amazon has already single-handedly shaken up the tablet market with its Kindle, and it looks like the company may be looking for expand its consumer electronics presence by planning to introduce a set-top box some time later this year.
According to people with knowledge of the matter speaking with Bloomberg, Amazon’s set-top box will connect to a person’s television to provide access to Amazon’s video services, one of which will certainly include the Amazon Video on Demand store and Instant Video service. The product’s development is being handled by Amazon’s Cupertino-based Lab126 division with Cisco’s former vice president of emerging products Malachy Moynihan leading the project.
If Amazon enters the set-top box market, that could certainly make the already saturated market become an even smaller battlefield as competing products from Roku, Apple and even game console manufacturers Microsoft and Sony have already been keeping the attention of its users for years. Amazon would have to introduce a truly note-worthy device that can do more than just become a gateway for its customers to access content from Amazon in their living room, especially since they can already do that with other products.