The last time Kantar World Panel released its smartphone platform market share report, iOS had been announced the winner by an extremely slight margin as it had a 48.1 percent market share, while Android’s market share sat around 46.7 percent. Today, Kantar World Panel has come out with a new report of smartphone market shares over the past three months, and it looks as though iOS’ slight lead in their last report didn’t last.
In Kantar’s latest report, Android has once again taken the lead in the smartphone market share wars with a lead of 51 percent, while Apple’s market share dropped to 43 percent. Considering the holiday season occurred during these past three months, and how many tablets and smartphones run Android, we’re not completely surprised by this turn of events. With more customers making more educated decisions when it comes to their smartphones and tablets, we’ll be seeing Android’s market share continue to rise, that is, unless Apple announces its low-budget iPhone as that could certainly spark a huge rise in the iOS’ market share.